![]() ![]() ![]() Cold packs don’t seem like the kind of thing that should return to the earth. I’m sure he’s right, but I remain suspicious. Ilia Papas told me that in fact all of Blue Apron’s packaging is recyclable or biodegradable. ![]() I put the meat in my tiny fridge and leave the vegetables to fend for themselves. “By the time we got to the food we were kind of salty at each other, eating in silence.” We had to chop up a bunch of vegetables and we were side-eyeing each other in our tiny kitchen,” Chris tells me. Chris and his girlfriend tried Blue Apron together and it nearly tore them apart. Not so, my editor Chris Gayomali tells me. Often I don’t end up eating dinner, and this is a tool for me to give myself some normalcy and routine.” “Getting Blue Apron forces me to come home and cook. My friend Samantha-25, in production, and one of the busiest people I know-told me she started using Blue Apron as an effort to cook more, Seamless less, and go out less. My boss said he uses it to hone basic skills so he can take on more high-level stuff. I asked around and found that Blue Apron is not just a culinary Ponzi scheme-a lot of people have drunk the Blue-Aid. Everyone, he told me, “from beginners who need Blue Apron to serve as a guide in the kitchen, to cooking pros who want to avoid the hassle of planning and shopping so they can spend more time in the kitchen learning new recipes and techniques.” (I live two blocks away from a perfectly good grocery store and I can get my own ingredients, dammit.) I asked Blue Apron co-founder Ilia Papas for whom they designed the service. I’d tripped over enough Blue Apron boxes in my building’s vestibule to know that it was a very popular ingredient-delivery service, but I didn’t really get the appeal. Where, I wondered, is this charming pasta dinner that everyone but me has been invited to?Įnter Blue Apron. On one night in August, at least five people I follow on Instagram were eating Late Summer Pork Bolognese with Whole Grain Linguine & Cherry Tomatoes. ![]()
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